Facebook also becomes a valid communication tool for community groups. Despite of some restrictions that committees, clubs, small organizations, or associations experience such as limited resources, time consuming telephone communications, meetings poorly attended; Facebook made it possible for them to communicate effectively. It allows group events, meetings, and fund-raising initiatives, including group information becomes universally accessible to the members.[1]
On July 22, 2010, Mark Zuckerberg, the founder of Facebook announced in just six years of making a connection [2] , its subscribers have reached to 500 million.[3] The figure shows that Facebook is a viable tool beyond communication. Zuckerberg and his team are hoping to improve the lives of people in significant ways. “So it's rewarding to see that as Facebook has grown, people around the world are using the service to share information about events big and small and to stay connected to everyone they care about.”[4]
The table below is derived from the recent study conducted by Harvard Business School (HBS) and it is found out that mostly men follow a man (65%) and a man is followed by mostly men (58%) in Twitter.
Table 1. Twitter follower statistics from HBS

Such phenomenon is used to establish a comparison between the natures of two prominent social networking sites: Facebook and Twitter; which one is a communication tool and which is an identity platform? Men mostly followed other men in Twitter while men mostly followed women in Facebook. The reason for this reveals the nature of Facebook and Twitter as social networking sites. Twitter is a conversation platform or a broadcast platform; thus it is largely public, though not all conversation must be in public. On the other hand, Facebook is an identity platform and it is largely private. There is a strong level of identity disclosure and social reinforcements- e.g. like “tagging friends or being tagged by friends in photos” support a real Facebook identity.[5]
Because of this, youth ministers must see the effectiveness of incorporating Facebook platform to effectively minister to the young people who have Facebook presence and virtual thriving becomes part of their existence. It could be challenging but it is equally rewarding.
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[1] http://ezinearticles.com/?Facebook-As-a-Communication-Tool-For-Community-Organizations&id=2382270. Date Accessed, August 7, 2010
[2] http://blog.facebook.com/blog.php?post=287542162130&ref=mf. Date Accessed: August 16, 2010
[3] http://blog.facebook.com/blog.php?post=409753352130. Date Accessed, August 7, 2010.
[4] Ibid.
[5] http://www.insidefacebook.com/2009/06/08/will-facebook-and-twitter-become-communication-tools-or-identity-platforms/ Date Accessed, August 7, 2010